Monday, October 1, 2012

Lindsay Lohan Etrade Commercial

Lindsay Lohan filed a lawsuit against the financial company E-Trade, insisting that a boyfriend-stealing "milkaholic" baby in its latest commercial, who is coincidentally named Lindsay, was modeled after her. According to "The Post", she demanded $100 million for her pain and suffering.   

Lindsay filed a lawsuit in Nassau County Supreme Court over the Etrade commercial that debuted during the "Super Bowl".

The commercial, part of a series starring babies who play the stock market, features a boy apologizing to his girlfriend via video chat for not calling her the night before.


"And that milkaholic Lindsay wasn't over?" the baby girl asks him suspiciously.




"Lindsay?" the boy responds, just before a baby girl sticks her head into the frame and slurs: "Milk-a-what?"

Lohan's lawyer, Stephanie Ovadia, claimed that Lohan has the same single-name recognition as Oprah or Madonna




"Many celebrities are known by one name only, and E-Trade is using that knowledge to profit," Ovadia was quoted as saying.


"They used the name Lindsay," Ovadia stated. "They're using her name as a parody of her life. Why didn't they use the name Susan? This is a subliminal message. Everybody's talking about it and saying it's Lindsay Lohan."

Ovadia wants an injunction to force the commercial off the air and the Lindsay camp wants every last copy of the commercial.

Chris Brown, a spokesman for Grey Group, which produced the Etrade commercial, is throwing cold milk on the controversy, adding it "just used a popular baby name that happened to be the name of someone on the account team."


Ovadia insisted E-Trade has violated Lohan's rights under New York state civil-rights law and used her "name and characterization" in business without paying her or getting her approval.

The lawyer revealed that since the commercial was seen by hundreds of millions of people watching the "Super Bowl" and "Winter Olympics finals", the firm has garnered great profits. She claims Lohan is owed $50 million in exemplary damages, plus another $50 million in compensatory damages.


According to a court document obtained by "Radar Online", the lawsuit was withdrawn with prejudice on Monday. Lohan had filed the suit in March, at which time the "Hollywood Reporter" had some amusing theories as to why she'd bothered. This was right after Ungaro dumped her but before she started missing depositions in a civil case related to one of her 2007 DUI arrests.

The document reflects no costs or fees assigned to either party, but an unnamed source told TMZ that Lindsay made some money out of the deal.



It appears Lindsay beleives that all the world turns around her. Despite the fact that two years have passed after the "Super Bowl" commercial and the following lawsuit by Lindsay it shows how narcissistic and greedy Lindsay is. What do you think?

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